4 things to know about the way I work:

Quality > Quantity
Yes, producing regular content is important for SEO. But quickly generating 20 generic listicles every month will have less of a valuable long-term impact than five super high-quality, well-researched guides.
I’m cool with privacy
You can target the right people in search without tracking them on your website. I produce my clients’ results through the use of publicly accessible Google search data that are not tied to a specific site visitor or session ID.


Async is A++
While I’m always happy to hop on a real-time call with my clients’ teams, I’m a pro at the asynchronous communication game. I work with folks in all different time zones, so I use tools like Slack and Loom to share regular updates.
Markdown is queen.
I write in Markdown, which is a way to format text. This means that you can choose to have your finished content delivered to you as a normal Google doc, a Markdown file, or with HTML formatting. Depending on your setup, a Markdown or HTML file can speed up the process of publishing to your CMS.
