I've been working as a freelance writer for the better part of two decades. In that time, I've transitioned from working as a news correspondent to consulting with brands in need of valuable SEO content and easy-to-understand strategies.
Since 2010 I've been creating readable, relatable content that ranks highly...and stays at the top of search results. My clients include small, hyper-local agencies and internationally-recognized software companies alike. While the Google algorithm changes, and every client always has unique needs, the desire for real, humanized content remains constant.
I'm currently based in greater Boston, with office space on a University of Massachusetts campus. When I'm not working, you can usually find me swimming, reading, cross-stitching, or tending to the beehives I keep in my backyard.
My pronouns are she/her.
4 Things to know about the way I work
One: I follow a six-step framework that centers the human searcher's needs.
In order to achieve good SEO / GEO and high-ranking pages over time, it's important to focus on the human end user—not the algorithms in between. My approach to SEO content creation gets new pages at the top of the SERP on healthy domains within days (not months) and my clients remain at the top spot on competitive searches for years. All while providing actual answers to visitors.
Two: I write content myself.
Generative AI is a predictive technology: it cannot create net-new ideas and content. It's also famously unreliable for sourcing legitimate facts and quotes. While I do support select clients' efforts to create custom GPTs that can effectively source or parse information, if you hire me to write content, I'm going to be the one writing it—not ChatGPT. (I don't outsource to other writers, either!) AI content typically doesn't perform well long-term in search results...and I'm here to help you rank well and hold that spot for a long time.
All content and strategy deliverables provided to my clients are created by me, not a subcontractor. When you sign up to work with me, I'm the one supporting you on your SEO journey.
Three: I believe in everyone's right to digital privacy, and that this is not antithetical to SEO.
You can target the right people in search without tracking them on your website. I produce my clients’ results through the use of publicly accessible Google search data that are not tied to a specific site visitor or session ID. When analytics data is necessary, tools like Fathom Analytics provide the necessary data without infringing on our clients' digital well-being.
Four: I say that async is A++
While I’m always happy to hop on a real-time call with my clients’ teams, I’m a pro at the asynchronous communication game. I work with folks in all different time zones, so I use tools like Slack and Zoom Clips to share regular updates.
Causes I support
Cindy Cohn
Hive Public Market
(A in-development small business and art collective in my city)