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SEO Content Writing Retainers for B2B

This service is for B2B brands and service providers that want a library of authoritative long-form articles, case studies, and whitepapers they're proud to publish — but just don't have the time to do it in-house. Whether your team provides the briefs, or need someone to creating an SEO-friendly plan for case studies and thought leadership from scratch, I can help.

With a fixed weekly retainer, you get access to me for a set amount of hours every week. Yes, it's a writing service — but writing for business isn't just about typing. This structure gives us the flexibility that I find my clients need: from working on a draft to hopping in a meeting or interviewing a client.

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"Emily was an absolute pleasure to work with. She consistently delivered high-quality writing that performed well for us (both in terms of traffic and conversions)."
— Brian, cofounder, Exploding Topics

SEO content that delivers results.

(Like landing in LLM chats + spot #1 in 30 minutes after publication, driving 63% more organic search traffic, one blog post appearing in over 85 AI Overviews kind of results)

Immediate traffic spike for a client article published in June 2025.

Done-for-you SEO content

The world of search is always changing—a retainer gives you the flexibility you need to respond as it happens: from meetings and strategy sessions to heads-down content writing.

And we’re not responding with generic, poorly-researched, or AI-written content, either. When you work with me, you get 100% human, data-backed, insight-rich content. I myself have been bylined for many years and am recognized as an expert on marketing topics; I’m also happy to ghostwrite as your team or an internal SME for key thought leadership articles.

I’m trained in AP Style and have a background in news, too, so I’m always ready to help you interview internal experts and customers for the great content we’ll create.

This service starts at $2,700 per month.

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“Emily is, quite simply, one of my favorite people I've ever had the pleasure of working with. As a writer, Emily is as versatile as they come. She moves effortlessly across formats – long-form SEO articles, thought leadership pieces, customer case studies, video scripts, and everything in between.”
Robert M., Senior Director of Content Marketing, Upwork

Frequently asked questions

What kinds of clients do you work with?

I work with B2B businesses, agencies, SaaS brands, and independent service providers.

Current and former SEO content writing clients include Upwork, Figma, Semrush/Exploding Topics, MemberSpace, and 93x.

What kinds of content can you produce?

SEO content is typically highly informative, and can include: 

  • Interviews and profiles
  • Case studies
  • Thought leadership 
  • Authoritative, informational blog posts and guides
  • Resource/navigational documentation

This content is always long form—think 1,000+ word articles, not short copy like social media posts.

Will you write our other content, like emails?

No, this service is specifically for long-form SEO content that might appear on your website, like blogs, how-to guides, and thought leadership pieces. 

I do not provide copy to use with social media, email, or paid advertising campaigns. 

How does this content retainer work?

Clients receive a fixed number of hours each week as part of their retainer (options start at five hours per week). They can then draw upon these hours as needed for writing, consulting, research, and meetings.

As a client, you'll receive one invoice a month for convenient payment and easy recordkeeping.