SEO Content for Humans

Today's most effective marketing copy goes beyond catchphrases. Web content needs to communicate not only to the human reader, but to search engines as well.

(e.g.) creative content makes data-driven decisions to create compelling, unique copy that drives organic growth and conversions.


Done For You

Get your Martech SaaS brand showing up in search. I'll handle the SEO research, competitor analysis, topic development, and, of course, writing. You'll get four fully-optimized articles a month — all you need to do is click publish.


Done With You

If you're a creative consultant, your voice is important to your brand. You might want to write your own content (and even enjoy it!) but sometimes wonder if you're doing it right — or even where to start. You bring your voice; I'll provide the roadmap.


Expert SEO Help on Call

Ever wish you had a writer or an SEO expert on hand to answer questions or give you feedback? You've got one now! Add me to your team for one hour or a full day — I'm here to help you with all your pressing content and on-page SEO issues.

get more organic traffic

B2B SEO Content Writing Packages

If you've found yourself conflicted by knowing you need SEO content, but feel it's too robotic, you aren't alone. Despite what a lot of online examples would have you believe, it is absolutely possible to have eloquent SEO content that's written for people...while still doing all the good technical stuff behind the scenes.

testimonial from Kayla Shawley, founder of Shawley Marketing
testimonial from Mara Clements, founder of MoreSPACE Professional Organizing

understand your seo

B2B SEO Content Strategy + Audits

The content on your business website or blog is one of the most useful, cost-effective marketing tools you have in your arsenal. But when you're busy running your business, figuring out how to make it all...work can be a real chore. I get it — and I'm here to help.


about

Let's Work Together.

I more or less fell into the world of SEO writing over ten years ago when, setting aside my initial aspirations to be a Serious Journalist (bills, you know?), I found myself at an eCommerce company. Before long I found that I really liked SEO writing — it involved many of the things I liked about journalism (research! facts! digging!) and none of the stuff I didn't (interviews).

Illustration of a brown haired woman with white glasses and a green shit in front of leaves and berries.

For B2B Martech SaaS + Agencies

Put Your Words to Work

If you've found yourself conflicted by knowing you need SEO content, but feel it's too robotic, you aren't alone. Despite what a lot of online examples would have you believe, it is absolutely possible to have eloquent SEO content that's written for people...while still doing all the good technical stuff behind the scenes.

Over the past 11 years, I've developed an SEO-friendly style that passes data to search engines but reads like an engaging, informational article that your visitors will actually enjoy.

Benefits of Custom SEO Content


Rank

Finding just the right keywords — in a sweet spot between demand and competition — is essential for creating well-ranking content. We'll find and turn this data into clickable results.


Compete

Content gap assessment identifies topics with a search demand that are not addressed well (or at all) by competitors. By finding these gaps, we can target opportunities for valuable backlinks and high SERP rankings.


Inform

The best SEO content does double duty. While it communicates with search engines, it also informs and engages website visitors. Build brand value and trust with content written for people, not computers.


Convert

Whether the goal is to sell a software product, get new client accounts, or generate leads, SEO content works. We'll blend data and persuasive language to boost traffic and inspire conversions.

Real Clients, Real Results.

+ 225%

increase in website visitors, month over month

+ 63%

more traffic from organic search results pages

4 mo.

to rank with leading competitors on new keywords

Boost traffic

The Pillar + Cluster Content Package

The Pillar + Cluster package uses a proven SEO content model where a core, comprehensive article (the Pillar) is supported by a cluster of three additional articles that go in deep detail on related topics. By focusing on a different topic cluster every month, you can build authority content about all areas of your business, and build valuable linking connections to aid your SEO + rank.

This service is for MarTech SaaS brands and creative consultants who want a library of authoritative, informational content they're proud to link to — but just don't have the time to do it themselves. Every aspect of the content creation process is handled for you, from initial concept to research and writing.

testimonial from Kyle Vamvouris, founder at Vouris

3 Month plan - currently waitlisted

$2000 / mo

Custom keyword strategy and four pieces of content delivered every month to support your SEO growth.

  • Keyword strategy and topic development

  • One, 3000 word "pillar" article every month

  • Three, 1000 word "cluster" articles every month

  • A private Slack channel with weekly updates

6 Month plan - currently waitlisted

$1800 / mo.

Everything in the 3 month plan, plus Google Search Console setup, analytics monitoring, and reporting.

  • Keyword strategy and topic development

  • Analytics monitoring and reporting

  • 6,000 words of pillar and cluster content per month

  • A private Slack channel with weekly updates

For creative marketing consultants

Get to Know Your SEO

The content on your business website or blog is one of the most useful, cost-effective marketing tools you have in your arsenal. But when you're busy running your business, figuring out how to make it all...work can be a real chore.

I get it — and I'm here to help. Whether you just really need to pick someone's brain for an hour, or want to work toward feeling more confident in your own writing ability every month, we're going to make your website growth great.

site health

1:1 SEO Sessions

Not sure what a meta title is? Need help understanding Google Analytics? Just want to ask someone all your SEO questions and see if you're on the right track? Get an SEO content expert on your team for an hour or for the length of a project — I'm here to help.

testimonial from Kari Ginsburg, founder of Uproar Coaching

Get an SEO Checkup

Curious if your — or your client's — website is up to par when it comes to SEO? Get a complete SEO audit that uncovers any technical or creative problems that may hold your performance back. Each audit comes with a written report and recorded Zoom walkthrough that looks at:

  • Technical issues impacting SEO

  • Content structure and SEO health

  • Current search rankings

  • Site positioning compared to competitors

  • Site security, speed, and usability

  • Metadata and accessibility

Starting at $550.

Write Right

Get Confident About Your Website Content

You want to write, you like to write, but you aren't sure if you're writing... right. Sound familiar? It's a lot easier to let the words flow when you don't have to worry about how to make it effective for marketing. Let me handle that part — you just let your voice shine.

testimonial from Leo Ma, COO at Vouris

Single service

$1200

Get a six-month roadmap and all the tools you need to feel more confident about your website content. Everything is bundled up in a one-time delivery to get you started.

  • Website audit

  • 6-month website content plan that tells you what to post (and when)

  • Data-backed topic development

  • Google Search Console setup and training

6+ months of support

$800 / mo.

Make content creation even easier with two fully prepared article outlines every month and ongoing support via a private Slack channel.

  • Website audit and Search Console setup

  • 6-month website content plan

  • Monthly delivery of two complete article outlines with keywords — all you do is write it in your voice!

  • Private Slack channel for help and support

over 10 years b2b seo content experience

Hi, I'm Emily.

The world of search has gone through countless changes since I started writing SEO content in 2010. One constant, however, is a continual push toward promoting and rewarding websites that use real, natural language — not lists of keywords that don't provide value to a human reader.

I love telling a story...but I hate writing fiction. So what I want to do is tell your company's story — or help you tell it yourself. Your website content is the perfect place to express what you and your business are all about, and we can do it in a way that targets the people who want to hear from you most.

illustration of Emily Gertenbach, B2B SEO Content Writer

120

words I can type per minute (thanks, junior high typing teacher)

9

potted houseplants in my office (you might see some in a Zoom call!)

2

the average number of books I read in a week (thrillers are my favorite)

Frequently Asked Questions

who do you work with?

I work with marketing tech SaaS brands and creative consultants. My clients include independent web designers, email marketers, digital marketing agencies, membership software platforms, digital asset management companies and more. Check out my portfolio and see if it looks like a good fit for you! Not sure? Drop me a line and we'll chat about it!

does my business need SEO content?

If you or your client have a website, yes. SEO content is the most effective way to develop long term, sustainable growth. Whether the website is geared toward a digital product, subscription, or service, SEO content writing will be highly beneficial for overall traffic and business revenue.

Where do you get your seo and keyword data?

I am happy to work with data provided by your agency or incorporate SEO research into any package. My research may include several information sources, including industry-leading SEO tools.

Do you write emails, landing pages, and social media content too?

At this time, I currently only offer website SEO writing services. By focusing my work in this area, I can provide a more comprehensive service to deliver maximum results.

why do your packages require a minimum 3 to 6 month commitment?

SEO is a slower-growing yet sustainable method of digital marketing. As such, it takes about 6 months to gather initial results when starting from scratch. This time frame allows us to gather data that is useful for future strategizing!

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