Skip to content
(e.g.) creative content (e.g.) creative content

SEO for Humans

Stress-free SEO content and strategy to keep you at the top of traditional and AI search results.
Even after algorithm updates.

(e.g.) creative content

As seen in:

The advent of AI search doesn't mean that the need for human content is gone. More than 82% of consumers can tell when text is AI-generated—and 40% report feeling more negative about brands using AI content.*

People want to hear from other humans—and even AI search tools like Google's AI Mode promote and prioritize human-crafted content. Get in front of customers with reliable, reputable content that stays at the top of search results ... and gets picked up by ChatGPT's search engine in hours, not months.

All you need is the right SEO strategy—and high-quality content.

Let's get started

*study by Hookline&, 2025

(P.S. This site is made entirely by a human, for humans)

Featured issues

Emily Gertenbach
Emily Gertenbach

Original Report: The Impact of Generative AI on Content Production Timelines

The idea that generative AI can speed up the writing process is a common one. Entire companies have been built on the concept of creating large volumes of content quickly (often described as working “at scale”). But the real-world experiences of many professionals is less dramatic, slower, and more frustrating.

This data is sourced from an original December 2025 survey of 189 U.S. professionals with full-time employment. Respondents were asked to self-report whether they had used an AI tool to create a blog post or article for a website in the preceding 60 days. A total of 113 recipients selected yes, qualifying them for the full survey administered through SurveyMonkey Audience. These 113 qualified respondents were asked to share information about their AI tool of choice before reflecting on their time investment, writing speed, writing process compared to not using AI, and sentiment toward their AI tool of choice.
Read more
Emily Gertenbach
Emily Gertenbach

Introducing the Searcher's Hierarchy of Needs

In 1943, an American psychologist named Alfred Maslow introduced his "hierarchy of needs." The hierarchy outlined five core things that all humans need, from food to creative expression. While these needs are still relevant to us today. we now have a second self—a digital, online self—with unique needs and routines.

Androidmarsexpress, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

Understanding the core needs of the online self, particularly as it pertains to the sourcing of information on goods, is key to transcending Google's search engine algorithm race.

In search of information

When we turn to the internet in search of information, we have specific wants including speed and accuracy.

In the past, it was decently easy to have these wants realized (considering, of course, that the slow speed of dial-up was a marvel for its time). Finding a helpful answer in the

Read more
Emily Gertenbach
Emily Gertenbach

Why You Can't Rely on AI to Write Critical Brand Content

It seems easy enough—sign up for a free or low-cost generative AI tool (probably ChatGPT or Claude), feed it documents about your company and writing style, and give it a request. If the AI tech bros on YouTube Shorts are to be believed, you can have months of blog content in, like, five minutes. 

Yes, you might wind up with a ton of content—if we’re strictly talking about words on a page that you can technically post to your blog. But this content isn’t going to be set up well for SEO, and it might even dilute your brand in the process.

And I’m going to talk about hockey to explain why. 

How hockey has anything to do with this

I live just a short walk from the Boston Professional Women’s Hockey League (PWHL) team’s home stadium. When the league started

Read more

Client Testimonials

Robert, Senior Director of Content Marketing at Upwork

Emily is, quite simply, one of my favorite people I've ever had the pleasure of working with. As a writer, Emily is as versatile as they come. She moves effortlessly across formats – long-form SEO articles, thought leadership pieces, customer case studies, video scripts, and everything in between – and brings the same level of craft and intentionality to every single one.

Brian, Co-Founder at Exploding Topics

Emily was an absolute pleasure to work with. She consistently delivered high-quality writing that performed well for us both in terms of traffic and conversions.

Jodi, Marketing Manager at FINITE

I've worked closely with Emily to facilitate a strategic content strategy for my agency's website. Not only have we met our SEO objectives with keyword-driven, optimised content, Emily's articles are fun to read and easy to understand despite technical jargon and complex concepts.

Jenn, Senior Content Marketing Manager at Upwork

When Emily came on board, we were struggling to find solid SEO content support that paired good, unique writing with SEO expertise. Emily does both brilliantly, and her work noticeably improved our SEO content program…her versatility, unmatched speed, and dedication to staying ahead of industry trends truly set her apart as a writer who consistently produces outstanding, competitive work.

Brenda, Senior Copywriter at BL Copywriting LLC

I worked with Emily as a long-term contractor on an award-winning content team. She’s deeply SEO savvy and has a sharp instinct for what content needs to perform. The pieces she produced consistently delivered — thoughtful, well-structured, and built with search intent in mind, while still bringing real value to the reader.

Kyle, Founder at Vouris

Working with Emily has been a fantastic experience. Since working with her our content has improved dramatically. Many of our articles are ranking on the first page of Google, which is a huge win!

Thomas, Founder at BlendIM

The writing Emily has provided has allowed our site to start seeing some nice gains in the SERPs. We are early in the process but we are already starting to build a nice mountain line graph in both Google Analytics for traffic and Google Search Console for visibility impressions.

Kayla, Founder at Shawley Marketing

Emily understands my voice and the tone I want on my site, and puts together amazing blogs about topics that I never would have even thought of! I cannot recommend Emily enough. Whenever someone tells me they need content help, she's the first person that comes to mind.

Mara, Founder at MORESpace

Emily showed character, skill, and empathy as she worked with me to bring my website's health score up. With very little tech knowledge myself, Emily explained things so I could comprehend it AND feel completely comfortable asking questions and getting clarification if needed.

Kari, Founder at Uproar Coaching

Working with Emily and (e.g.) creative content was a dream. From the start, Emily's approach was one of education, not sales. She positioned me to feel strong about the possibilities for improving the SEO of my website, offering actionable feedback, access to tools and resources, and additional and ongoing support. 

Ivy, Director of Global Programs at Nest

Emily presented two SEO webinars and multiple private mentorship sessions for a network of U.S.-based makers over the course of 4 months. Emily's content is comprehensive and straightforward to apply ... I will definitely look for opportunities to work with her again in the future!

Latest issues

View all issues