SEO Content for Humans

Today's most effective marketing copy goes beyond catchphrases. Web content needs to communicate not only to the human reader, but to search engines as well.

(e.g.) creative content makes data-driven decisions to create compelling, unique copy that drives organic growth and conversions on B2B software- and platform-as-a-service websites.

Illustration of a brown haired woman sitting at a desk and writing while surrounded by plants and shelves.

I've worked closely with Emily to facilitate a strategic content strategy for my agency's website. Not only have we met our SEO objectives with keyword-driven, optimised content, Emily's articles are fun to read and easy to understand despite technical jargon and complex concepts.

Jodi Norris, Marketing + Community Executive at FINITE

A woman types on a computer while sitting at a desk.

For B2B Software + platform brands

SEO Content Writing

This service is for B2B SaaS brands and platforms that want a library of authoritative, informational content they're proud to link to — but just don't have the time to do it in-house. Whether your team provides the briefs, or need someone to creating an SEO-friendly plan from scratch, I can help.This service is available on retainer; packages start at $625 per week.Please note, this service is currently waitlisted. Click below to be notified when I begin taking on new projects.

For Agencies serving b2b software brands

Other SEO Services

Have a writer on hand but still need some SEO support? Here's how I can help:

  • SEO site and content audits (starting at $1000)

  • Keyword research (starting at $250)

  • SEO content briefs with Clearscope report (varies by volume; inquire for pricing)

A woman is holding puzzle pieces in front of a webpage in an office setting.

Real Clients, Real Results.

Get your B2B SaaS product or platform showing up in search. I'll handle the SEO research, competitor analysis, topic development, and, of course, writing. Already have an in-house SEO team? No problem. I'll work with them to deliver high-quality content that shows up in SERPs.

+ 225%

increase in SaaS website visitors, month over month

+ 63%

more traffic from organic search results pages

4 mo.

to rank with leading competitors on new keywords


Let's Work Together.

I more or less fell into the world of SEO writing over ten years ago when, setting aside my initial aspirations to be a Serious Journalist (bills, you know?), I found myself at an eCommerce company. Before long I found that I really liked SEO writing — it involved many of the things I liked about journalism (research! facts! digging!) and none of the stuff I didn't (interviews).

Illustration of a brown haired woman with white glasses and a green shirt.

Trusted by

List of client logos

over 10 years b2b seo content experience

Hi, I'm Emily.

The world of search has gone through countless changes since I started writing SEO content in 2010. One constant, however, is a continual push toward promoting and rewarding websites that use real, natural language — not lists of keywords that don't provide value to a human reader.

I love telling a story...but I hate writing fiction. So what I want to do is tell your company's story — or help you tell it yourself. Your website content is the perfect place to express what you and your business are all about, and we can do it in a way that targets the people who want to hear from you most.

illustration of Emily Gertenbach, B2B SEO Content Writer


words I can type per minute (thanks, junior high typing teacher)


potted houseplants in my office (you might see some in a Zoom call!)


the average number of books I read in a week (thrillers are my favorite)

"The writing Emily has provided has allowed our site to start seeing some nice gains in the SERPs. We are early in the process but we are already starting to build a nice mountain line graph in both Google Analytics for traffic and Google Search Console for visibility impressions."

Thomas Liquori, Owner, BlendIM

Frequently Asked Questions

who do you work with?

I work with MarTech and business-related SaaS brands, platforms, and the agencies that serve them. Check out my portfolio and see if it looks like a good fit for you! Not sure? Drop me a line and we'll chat about it!

does my business need SEO content?

If you or your client have a website, yes. SEO content is the most effective way to develop long term, sustainable growth. Whether the website is geared toward a digital product, subscription, or service, SEO content writing will be highly beneficial for overall traffic and business revenue.

Where do you get your seo and keyword data?

I am happy to work with data provided by your company or incorporate SEO research into any package. My research may include several information sources, including industry-leading SEO tools. My favorites are Ahrefs, Screaming Frog, and Clearscope.

Do you write emails, landing pages, and social media content too?

At this time, I currently only offer long form SEO content writing services for B2B SaaS brands and platforms. By focusing my work in this area, I can provide a more comprehensive service to deliver maximum results.

why are your packages retainer-based?

Business is full of unexpected meetings and projects. When working on retainer, I set aside the agreed-upon amount of hours for your business every week. This way, we can flex each week's focus as needed: meetings, new content requests, edits, etc. This arrangement allows me to provide my clients with any and all SEO-content related services they need.


Please use the form below to reach out with any inquiries about available services and pricing.Most inquiries receive a response within 1 business day; longer lead times may apply around holidays.

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