SEO and GEO Tips for August 2025

I write a number of blog posts about SEO and GEO (generative engine optimization, aka AI SEO) for other websites — this is a roundup of some that I think most business owners and marketers will find useful right now.

If you're seeing website traffic go down...

You aren't alone. This is called the great decoupling, and I wrote about what it is (and what to do about it) for Exploding Topics:

The Great Decoupling: Why Zero-Click Searches Are on the Rise

There’s a reason why your search engine traffic is down, but impressions are up—this guide explains what you need to do next.

Exploding TopicsEmily Gertenbach

If you're having trouble showing up in AI search results...

Then it's time to learn a little more about optimizing your site for AI search tools. This article I wrote for Upwork explains everything.

If you aren't sure how to track your marketing success anymore due to AI...

...Then it's back over to Exploding Topics for you, because I explain that, too:

Share of Search in 2025: How to Measure Visibility in SERPs and LLMs

Share of search is an important data point for assessing your brand health in 2025—our guide explains how to calculate this metric (and its equivalent for LLM search engines).

Exploding TopicsEmily Gertenbach

Of course, I'll continue to share information here too — follow me on LinkedIn or sign up for my email list below to get notified when I've got a new SEO tidbit or solution for you to try!