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Portfolio of work

Current and former clients include: Aura, Exploding Topics, Figma, Flux Academy, Memberspace, Nest x Madewell Makers, Semrush, Scoop Studios, Upwork, and WomensNet

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A Beginner’s Guide to Programmatic SEO (2025)
Programmatic SEO is a useful way to create high-converting pages at scale—but it only works for certain industries and search terms. Five industry experts explain why.
Exploding TopicsEmily Gertenbach
Creating, Optimizing and Tracking Content Without Google Analytics | Women in Tech SEO
This article covers the process of creating optimized content without having access to analytics data.
Women in Tech SEO
How to Choose the Best Keywords for SEO (2025)
Knowing how to choose the right keywords for SEO is essential if you want to rank well in Google search. It’s easy to do—just follow this guide!
Exploding TopicsEmily Gertenbach
Content Optimization For SGE: Ranking Factors And More | Digital E-A-T’s
In some ways, SGE is a bit like the featured snippet on steroids. Let’s walk through how it works—and what you need to know about SGE content optimization.
Digital E-A-T'sEmily Gertenbach
How to Optimize For Different Types of Featured Snippets | Sitebulb
Emily Gertenbach runs through the basics of featured snippets, including what they are, the different types, and how to optimize for position 0.
SitebulbEmily Gertenbach

AI governance and data privacy

Search Engine Optimization and digital marketing

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Interviews and case studies