If you're starting to see traffic coming to your website from sources like ChatGPT and Perplexity, you're probably excited...but also a little confused.
Tools like Google Analytics and Google Search Console provide little to no visibility about why an AI chat directed someone to your website, or what that person wanted help with in the first place.
And because you don't know that information, you also don't know how qualified that traffic is—meaning, how likely those visitors are to turn into real leads and customers.
But I can find out.
Demystify Your AI Brand Visibility and Traffic
Using my proprietary TURN analysis technique, I:
- Test how well AI tools can access your site—if they can't get to the content, you won't appear in AI search results
- Understand where your site falls across AI training data sets and how this influences the frequency with which your site is suggested by AI
- Review how AI talks about your brand (i.e. is it hyping you up or throwing some shade) and how much of the conversation you dominate
- Narrow the above data and discoveries into five straightforward actions you can take to either achieve more mentions in AI results or improve the way AI talks about your brand.
What Are TURN Reports?
When we work together to conduct your AI search visibility analysis, you'll get:
- A plain-English, easy-to-understand TURN report that breaks down how people find you through AI, what questions they're most likely to ask, and how you're positioned across AI search.
- A pre-recorded walkthrough video in which I explain what I found when I applied the TURN analysis process to your site, and what it all means
- Confidence in your understanding of what AI traffic to your website means, where it's from, and what those visitors were asking when AI suggested your domain
- One week of email support for followup questions
And, with the information provided through the TURN analysis, you'll also be in a great position to decide if you want to adjust your focus keywords and website content to better target a specific audience through AI search.
Why Do a TURN Analysis Now?
I've been working in SEO since 2010, which means I've been around for all kinds of changes—from all kinds of previously-accepted techniques getting banned by Google to at least 10 claims SEO would die (it didn't) and now, generative AI.
I won't lie: generative AI is one of the bigger changes the world of search has seen, and it definitely adds a layer of complexity to how people can find you online.
Some of the biggest names and companies in search trust me to help their site and brand stay at the top of search results. I'm regularly working with and talking to people who are at the forefront of AI and search—and I can assure you that you don't need to completely rewrite the marketing book or walk around confused hoping something finally works. There's real data that I gather for my clients on the regular—data that shows them how they can better adjust their websites and focus to target the right people through AI search. And now you can get that data for your own site, too.
More and more people are adopting AI search tools every day, so you need to know if and how AI tools are accessing your site. If AI is recommending your brand to the wrong people, or presenting your brand in a negative light, you need to know now—so that you can adjust your content and correct this issue before it snowballs and results in lost traffic and revenue.
Request your TURN analysis below—if it looks like your site is a good fit for this service, I'll be in touch with the next steps.
TURN analysis reports cost $650 and are delivered one week from contract initiation.