Keyword C.L.A.S.S. is a four-week guided program for anyone struggling to show up in the right search results at the right time.
By the time you finish the complete Keyword C.L.A.S.S. curriculum, you'll:
- Understand how keywords work for traditional and AI search right now
- Have a clearly defined picture of who your audience is, what they're searching for, and what they want to get out of each search
- Be in possession of a complete list of targeted keywords to use when creating new webpages
- Feel more comfortable thinking about your website SEO
- Be ready to create webpages that get your site listed in regular and AI search results
- Know what tools you can turn to for reliable keyword data, no matter your budget (and yes, that includes you even if your budget is effectively $0!)
Keyword C.L.A.S.S. focuses on a different part of the keyword research process each week. While these steps won't take you four weeks to complete in the future, Keyword C.L.A.S.S. is structured to be easily inserted into your existing workload and responsibilities.
By spending a little time each week on a different part of the keyword research process, you'll get a deep understanding for what the work entails and how to do it correctly.
The Keyword C.L.A.S.S. Curriculum
Week 1: Clarify
Figure out exactly who your audience is, what they're searching for, where they're searching, and what they want to get out of each search (this is the big part many people miss).
Week 2: List
Create your initial topic list that will guide the rest of your research and serve as the structure for your future blog content strategy.
Week 3: Adjust
Refine your keyword list, identify the related questions people are asking AI search tools, and build out semantic keywords—another often-overlooked element that can make a massive difference in how often search tools reference your site in results.
Week 4: Sort
Get your complete list organized and ready to use in a way that makes sense for you, your team, and your goals.
After C.L.A.S.S.: Get-Started Guide
Get a roadmap for creating the right kind of content with your keywords and know exactly what to do next once C.L.A.S.S. is over.
Keyword C.L.A.S.S. is for anyone who is struggling to appear in the right search at the right time. Solopreneurs, business owners, and junior-to-mid-level marketers and writers inside of a larger organization are all well suited to the C.L.A.S.S.
Meet Your Guide
Emily Gertenbach: SEO writer, strategist, and consultant
I'm a 16-year veteran of the SEO world, so I've seen all kinds of changes. And no matter what anyone has said would "kill SEO" over the years, two things have remained consistent:
- SEO didn't die
- The most reliable way to appear in any search result is to know what your audience wants and deliver it in the way they expect
My human-focused approach means that my and my clients' websites stay at the top of the same search results for years, rapidly ascend to the top in both traditional and AI searches (I'm talking getting cited by ChatGPT within a few hours of a page being published), and bring in a steady stream of visitors...no matter how those people are searching for information.
C.L.A.S.S. Starts on August 2!
Enroll in the next Keyword C.L.A.S.S. session by clicking below — all payments are securely processed via Gumroad.
Once your purchase is complete, you'll get access to the Slack space where all the C.L.A.S.S. activity will take place!
